What Are Explainer Videos and Why Your Company Should Use Them!
One commodity continues to elude and surprise businesses: consumer attention. The average attention span is 8 seconds, so your marketing cannot mess around. How can you capture and keep consumer attention, so they invest in your product?
There are several marketing techniques that you may have tried to promote your business, services, and products. However, there is a technique that you should add to the list: explainer videos.
But what is an explainer video, and is it worth it? Read on to find out more about explainer videos and their many benefits.
What Is an Explainer Video?
An explainer video is a marketing tool to communicate with your target audience. It is a short marketing b2b video to explain your product or service. The average explainer video length ranges from 30 seconds to 3 minutes.
Explainer videos aim to communicate information in a concise and engaging way that consumers will enjoy. You can imagine it like an elevator pitch, where you concisely deliver information for the length of an elevator ride so the other passenger is left wanting to learn more.
Types of Explainer Videos
If you're wondering what an explainer video is, learn about these different types. You probably have seen many types of explainer videos without realizing it. Common types of explainer videos include:
Explainer videos with animation
2D animated explainer videos
3D animated explainer videos
Whiteboard animation videos
Live-action explainer videos
Screencast explainer videos
Kinetic explainer videos
Using some animation in your videos can be a helpful way to engage audiences visually. 2D and 3D animated videos are also popular types, using two-dimensional or three-dimensional images.
Whiteboard explainer videos show the process of drawing images and illustrations, slowly building the story, and using a voiceover to narrate. This is an example of a whiteboard explainer video. Live-action is when you use actors or employees to get involved.
Screencast videos can be simple to shoot, but you need professional help to maintain quality and engage consumers. Kinetic is when the fonts create the story.
When to Use Explainer Videos
b2b video productions such as explainer videos can communicate various things. They can be used to explain business processes, business history, and company culture or to meet the team. They can also be used to show how to use a particular product, in a tutorial format, or as part of a presentation.
They are also used to start conversations with consumers and nurture leads.
Benefits of Explainer Videos
So now you can answer the question, what is an explainer video? But are they worth it for your business? The answer is yes, due to the many benefits explainer videos offer. Here are some of the top benefits.
Improved Engagement and SEO
It is no secret that people love video and prefer it to other forms of marketing. Video captures consumer attention, with the average user spending 88% more time on a website with video.
As a result, your search engine optimization can also improve, meaning more people find your site and engage with your business. Search engines recognize consumer preferences and the use of media such as video, which will also help your SEO efforts.
Brand Awareness
An explainer video does not only grab consumer attention and offer value, but it can also leave a lasting impression about your business. 80% of people remember a video they have seen in the past 30 days, so you can use explainer videos as leverage to help increase brand visibility.
An explainer video is a perfect opportunity to show off your brand personality and inspire consumers to trust your business. Consumers like to know and understand the brand, such as its mission or values, which you can communicate in an explainer video.
Time-efficient
The average explainer video length is around 3 minutes. A professional explainer video can give the information a consumer needs to make a decision about your business. It also frees up time for your salespeople to focus on other ways to generate profits for your business.
Flexible Uses and Shareable
An attention-grabbing explainer video can help expand your market and business reach. You can share on social media so consumers can share and make easy referrals. You can also use this sharing to your advantage with call-to-actions as part of your videos, such as newsletter sign-ups or product links.
The great thing about explainer videos is that you can use them in various ways. You can post them on your website, social media channels, and even repurpose videos. For example, you could make some videos into social media short clips, include them in presentations, or as part of infographics.
Where to Use Explainer Videos
You can use explainer videos in a variety of places. For example, you can use them on your business homepage, as part of email campaigns, for sales outreach, on social media platforms, and in sales meetings.
Where you use your explainer videos will depend on their purpose and target audience. A professional b2b video company will also be able to advise on how to utilize your explainer video.
What Type of Explainer Video to Use
You may wonder what types of explainer videos are best for your company. Several factors will impact your decision, including:
Your brand identity
Target audience
Explainer video intention
Marketing goals
It is essential that your explainer video aligns with your brand's identity and stays consistent with it. Your target audience, video intentions, and marketing goals will also impact your decision. A professional video company can assess what will work best for your company.
Key Explainer Video Components
Several important explainer video components will make or break your video's success. It is essential to have a storyboard, script, and engaging effects.
Other important components will depend on the type of explainer video you choose. For example, animation requires quality graphics and a voiceover to engage viewers.
The Best b2b Video Productions
Now you can answer; what is an explainer video? But how do you start making your own explainer videos? The best option is to use a professional b2b video company to help you. They have the experience, expertise, and resources to create quality explainer videos that your target audience will love.
Are you ready to get started? Nyhuis Creative provides video production services for everything from documentary films to explainer videos. Get in touch today to learn more about how we can support your company's video marketing vision.
